“You know I had to google that.” It’s something I get told a lot. So how do I know ‘things’? A combination of two things, really – My partner Dolly is a walking encyclopaedia of the banal and esoteric, and curiosity is my thing.

This newsletter has taken yearrrrrs to come to life. It just never was the right time. It took Nikita and her birthday to finally make it happen.

We’re calling it “Whatsitcalledagain?” because we haven’t been able to decide on a name that fits what we want to do. Yet.

What can you expect? One esoteric, engaging, entertaining, ridiculous, fascinating recommendation a day. Something to read or try or watch or experience. A really short list. Written by one or all six of us. Something that increases your cool quotient on that next date. Or meeting. Or chance encounter. Or alien abduction. Wherever awkwardness reigns supreme, really.

We don’t have our voice just yet. Hell, we don’t even have a name. It might take us 10 or even a 100 editions to find our groove. And we hope you’ll stick around long enough to meet who we want to be when we grow up. We plan to discover our voice with you, so tell us what you think and tell us often. All you need to do is hit reply.

By the way, did you ever run your nails down a blackboard in school? Even thinking about it gives me the shivers?

But hey, this newsletter is about fun things. So, we will introduce you to the opposite of the nails-on-blackboard sensation. You have experienced it. Maybe while downing that perfectly mixed whisky sour. Maybe when touched lovingly by someone whose touch you love. Perhaps while reading. A delicious tingle that moves down your neck and spine.

This wondrous feeling is called Autonomous Sensory Meridian Response or ASMR. [Do scientists have a BORING-AF-names award?]

ASMR is also an excellent natural remedy for anxiety, stress, insomnia, and pain. And it also has an auditory equivalent called Frisson. And some lucky researchers had the pleasant task of compiling a playlist that actually induces Frisson – a supermassive, 700+ song playlist to give you the chills. And while we’re on the subject of delightful experiences, here is our favourite cooking channel on YouTube, guaranteed to induce ASMR so you can sleep easy today.

Hugs for reading!


(and Nikita, Dolly and Proiti)

P.S. If you have a friend who might be interested, forward this mail to them?